DXdao sponsors Copenhagen Flames
DAOs and eSports come together for the first time. Sponsorship will help DAO education and expand DXdao’s brand awareness.
DXdao governance passed a proposal that agreed to terms on a one year sponsorship of the Copenhagen Flames, a top eSports team which competes in Counter-Strike, FIFA and Fortnite. The sponsorship follows in the steps of other crypto projects looking to expand to more audiences through sports advertising, but represents the first time — to our knowledge — where an on-chain DAO itself enters the quickly growing eSports market.
As part of the engagement, Copenhagen Flames will explore new ways of fan engagement using Web3 and governance tools built by DXdao. The Flames have a committed fanbase that tracks their favorite players at eSports tournaments and also participates in community-building activities around joint play and training for major games.
The sponsorship includes placement of DXdao’s logo on the Copenhagen Flames jersey. The sponsorship and the relationship will help educate a receptive community on the promise of DAOs and build more brand awareness around DXdao and its products.
DAOs and eSports
eSports’ popularity has exploded in recent years with major tournaments regularly attracting millions of fans. They present new opportunities to engage fans and build a community, particularly with digital tools and a young, tech-savvy community.
DAOs are still in their infancy, but face adoption challenges outside of a core technical community. Online groups have begun to form around collective goals and using on-chain governance and DAO-tools to reach them, whether it be buying digital art, the Constitution, or supporting social causes. There are even some efforts ongoing for a DAO to purchase an NBA team.
eSports represent the next logical step and opportunity to experiment with decentralized governance with a community that is already united around a collective goal.
CPH Flames already produce and distribute content to their engaged fanbase. As part of the partnership, CPH Flames will create educational DAO content as well as general web3 knowledge sharing.
DXdao’s sponsorship of Copenhagen Flames marks a new milestone and begins the era of fan ownership of eSports.
About DXdao: DXdao is a decentralized collective that builds and governs DeFi products. DXdao was spawned in May 2019 through a collaboration between Gnosis and DAOstack, but now operates independently. Reputation (REP) is voting power in DXdao, and DXD is the financial token with a claim on profit from DXdao products.